Heineken believes in entrepreneurship, because entrepreneurship is synonymous with development, creativity, and the will to do and to make things happen. Entrepreneurship is one of the behaviors most valued by us here in Heineken. Oone of our best examples is Mr. Alfred Heineken, better known as Freddy Heineken. He was the third generation of the Heineken family who started with a factory 150 years ago, and took beer to all corners of the world. Today, we are the number 1 brewer in Europe.

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